GET YOUR BRAND SWAGGER ON!
You can try one way or another, construct patterns, build values, engage, leverage, highlight, articulate, measure, follow, listen, learn and respond. Either way, one thing is for sure, you must get your brand swagger on to get recognized and rewarded. My brand folks know how much I love checklists, models, and modules. So I could not help but created a new one called yourbrandswagger* here is a quick sneak peak: SOCIAL/WATCHFUL/AMBIDEXTROUS/GLOCAL/GRAVITATING/ENTERTAINING/RELEVANT